March To Do!

My project is to develop a "social media for business" program based on ICAWEB201A Use social media tools for collaboration and engagement, hosted in my.TAFE but facilitated collaboratively by interested trainers from all TAFE Institutes. The idea is to be able to develop a comprehensive yet varied resource to met a variety of client needs, whilst the collaborative facilitation models the networking and support social media can provide to business. It also has the benefits of quick capacity for development in a shared model, and access to students at all times across the Institutes.

How are you clarifying the focus and brief of your project with your sponsor and Institute?

• I awaiting the resources being developed by MSIT which has now been received.
• I put out a notice in Yammer to obtain interest from other Institutes, I need to formalise this with those who indicated interest and also approach Faculty managers / teachers in the various Institutes to confirm participation
• I sought support from our librarians in accessing existing "how to" resources.
• I clarified with Marketing the EOI levels they are receiving for the program.
• I sought support from Learning Technologies to build the my.TAFE site.

What research are you doing , have you found,  that clarifies your target learners and their characteristics and learning needs?

• I have joined the Social Learning Community in Yammer
• I have followed a variety of social media and social learning twitter feeds
• I have accessed my librarian's Delicious account as she just completed a Masters subject on sical media for librarians!
• I have been adding to my delicious account as I have located social media resources and articles
• I have located an article, need to copy, which highlights the key issues of social media for business

Key issues:

• social media is free advertising - bang for buck but can also backfire!
• the efforts need to be directly related to core business and development of business
• raising profile and awareness - choosing the best medium to access the key clients
• issues of professionalism / code of conduct / social media policy

Learner Group

• EOIs from businesses - online market
• teachers wanting to learn appropriate use of social media for learning and business development
• use of social media for professional development
• networking and support
• self-paced plus group learning
• need to use the media in the learning
• mobile applications

What information have you found, interpreted and analysed that helps you determine the digital content design/learning design for your project?

• hmmm still working on this one, apart from facilitating within the medium we are trying to assist people to learn

What types of digital content, learning design might be suitable for this learner group? 

• one central space to build the networking and access to resources.
• you-tube how to clips including captivate.

Are there legal ethical issues you must be aware of, as you design your digital content/learning strategy?

• copyright
• code of conduct and use of social media
• professionalism and respect for privacy
• use of company / business logos information

 How and where are you documenting your research?

• will continue to post here once I get past my uni assignments!